Skin care, hair care and makeup products with results so good, you'll wonder if otherworldly forces are involved.

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

There’s nothing quite like discovering a beauty product so good, it becomes an instant staple in your routine. But when that ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

I think the £5 Pro Eyelash Curler by Elf (Elf) is perfectly fine. Apply a couple of coats of tubing mascara and I promise you won’t have to give your eyes a second thought all day.

At its core, Elf on the Shelf is all about innocence. It takes the idea that a doll dressed in red clothing can somehow travel back and forth to the North Pole to chat with Santa Claus about your kid.

Yes, the most wonderful time of the year is here, and that means one thing: so is your Elf on the Shelf. But how will your elf greet your family, either for the first time or once again?

Struggling to get your eye makeup to last beyond the first hour after you've applied it it? Using one of the best eyeshadow primers first will improve its longevity – also helping you to avoid ...

“Elf the Musical,” inventive spins on “A Christmas Carol” and classic family fare: Here are some of our favorite shows of the season. By Elisabeth Vincentelli The end of the year marks the ...

“I’ve been using the Lancôme Cils Booster XL Enhancing Lash & Mascara Primer for quite some time now, and it’s become an absolute must-have in my makeup routine. This primer has completely ...

On Wednesday, November 20, Muddy Waters announced it was short-selling its ELF stock holdings ... most of the stickiness of its hero Power Grip Primer product, which will have a starring role ...