Beauty, Inc. ELF has long been celebrated for its impressive growth trajectory, but its current valuation raises concerns. The company’s forward 12-month price-to-earnings (P/E) ratio stands at 38.79, ...

THE festive season can put pressure on families to splash out on pricey experiences. But you can help bring the magic of ...

We’ll show you the step-by-step process to achieve a perfectly flat and level underlayment that’s smooth as glass.

There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

Madison Hornyak and her younger brother Noah are headed to the Regional Silver Gloves tournament in Compton, CA. The sibling ...

Next month, the original drag competition series is back for a herstoric 17th season, and, as is tradition, Mama Ru and the current reigning Nymphia Wind are here to introduce the all-new cast with a ...

Tis' the season to have a social calendar full of soirees, and whether you're glamming up for the office Christmas party or ...

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...

At first, coming up with creative Elf on the Shelf ideas is a fun challenge, but as the month of December goes on (and your holiday to-do list looms overhead), it starts to feel a little more like ...

At its core, Elf on the Shelf is all about innocence. It takes the idea that a doll dressed in red clothing can somehow travel back and forth to the North Pole to chat with Santa Claus about your kid.