This Chappell Roan-Approved e.l.f. Makeup Primer Is Just $10 at Amazon Having debuted earlier this year ... Shop it now to ...

Amazon's number-one selling makeup base, e.l.f.'s Power Grip primer, has over 25,000 reviews from beauty lovers who sing its ...

There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

The elves were all doing various things to each other. Mouths on different areas, mouths where they shouldn’t be,” the ...

This multitasking product not only preps your skin for makeup but also nourishes and hydrates it, giving you a luminous, dewy finish. Infused with Vitamin C and Hyaluronic Acid, this hydrating primer ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

Learn more! For years, I was told that makeup primer was the be-all and end-all way to ensure makeup goes on smoothly and stays pristine throughout the day. Turns out, primer is not always the ...