The long, marbled bar at Archetype Distillery in Vail Village glows softly, illuminating the interior of the cocktail lounge with an icy light. Behind it, rows of shelves hold glass bottles and jugs ...
The first Dry January took place in 2013, with the campaign being delivered by Alcohol Change UK, the term “Dry January” was then registered as a trademark by Alcohol Change UK a year later in 2014.