But critical to the success of that endeavor is maintaining the true authenticity of the brand and what it stands for, not just stamping a logo ... deal with Coty Inc. for a branded fragrance.

Seizing the chance to make an impression, Coty “accidentally” dropped a vial of his fragrance on the department store floor. The mishap proved serendipitous. The vial shattered, permeating the ...

A quick perfume history lesson: In 1904, François Coty, a young perfumer, made several unsuccessful attempts to find a market ...