Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Fleet Alliance CEO Andy Bruce discusses shifting consumer preferences, the rise of leasing and subscriptions, and the future ...

Different aspects of environmental literacy affect our repair or replace behaviour when it comes to home appliances ...

A recent study by scholars from Université catholique de Louvain and Edhec Business School suggests clothing rental services ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

M&S has expertly tapped into consumer enthusiasm during the crucial golden quarter, mirroring a successful transformation strategy that has restored its standing as a quality brand. This has ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Enterprise SEO is evolving with AI playing a key role in content creation and scalability. Google emphasises content quality, ...

Consumers expect a personalized experience that resonates with their unique preferences and interests in today's digital ...

While it’s smart to make sure you’re prepared there is such a thing as buying too much, which can have a harmful effect.

Amazon’s robust cash flow drives future growth potential. Find out why AMZN stock remains a "buy" despite entry concerns and ...

"The global tech and durables sector is entering a pivotal year," said Julian Baldwin, Global President of Tech & Durables at NIQ. "While global inflation has eased, consumer confidence is yet to ...