These 9 theories and concepts can help us understand how media can be such a powerful force in changing norms and behaviors.

It is informed by, and informs, the natural and behavioral sciences in equal measure. It is a broad field that investigates mechanisms that underlie a wide range of mental processes and behaviors.

Behavioral finance instead focuses on correcting for the cognitive and emotional biases that prevent people from acting rationally in the real world. Modern portfolio theory is the basis for much ...

For leaders, understanding the neuroscience of conversation offers practical strategies for unlocking team potential.

Nootropics are touted as “smart drugs” meant to improve cognitive performance. But there’s a lot we still don’t know about ...

Beliefs are convictions of reality that we accept as true. They provide us with the basic mental scaffolding to understand ...

If you have an inflammatory bowel disease like Crohn’s or ulcerative colitis and have trouble focusing or remembering things, ...

Sensory sensitivity and cognitive traits like savant abilities are often linked to autism spectrum disorder (ASD), yet their ...

Consciousness is one of the most intriguing and debated phenomena in philosophy, psychology and cognitive science. Despite ...

For years, researchers have debated the root cause of Alzheimer’s. Two main theories dominate the discussion. The first ...