Research shows that while overall toy sales are in decline in the US, sales driven by nostalgic adults are on the rise. Frédérique Tutt, global toys industry analyst at the research group ...

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Toy sales have fallen for a third year in a row as family budgets are squeezed - but adults are buying childhood favourites to escape their troubles, research suggests. A falling birth rate, the ...

After years as an also-ran, the pastel-colored ponies were enshrined in the National Toy Hall of Fame on Tuesday, along with Transformers action figures and the Phase 10 card game. The honorees ...

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Copyright 2024 The Associated Press. All Rights Reserved. The National Toy Hall of Fame has enshrined a new class of honorees. My Little Pony, the Phase 10 card game ...

Three more toys are being recognized for their innovation and longevity. The Strong National Museum of Play announced on Tuesday that My Little Pony, Phase 10 and Transformers were inducted into ...

Wicked stars Cynthia Erivo, left, and Ariana Grande arrive at the premiere of the musical film on Nov. 9, 2024, at Dorothy Chandler Pavilion in Los Angeles. Toy giant Mattel says it 'deeply ...

The best gifts and toys for 9-month-olds are entertaining but also developmentally appropriate. At 9 months, most babies still try to put everything in their mouths and may have a hard time ...

“We’re trained to use toys as tools—that’s what separates us from a typical playgroup,” she explained. “We break child development down into many steps, small pieces of big milestones.