A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King swapped out the logo in 1969, two years after the chain ... The company kept its iconic siren symbol while dropping the exterior text and further embracing its green and white color ...

Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why ... red was worn by royals as a status symbol. And today, brides in many parts of India are ...