I'll explore why a solid data strategy is the cornerstone of successful AI implementation and provide actionable steps to craft one. Imagine building a skyscraper without solid ground beneath it.

They don’t give you an edge in rebuilding from scratch. Stick to this framework to build a data-driven deal-sourcing strategy that maximizes the efficiency of your resources. Our annual survey ...

In a 15-year-plus go-to-market (GTM) strategy career, I have worked with hundreds of B2B companies directly, indirectly with ...

Very few organizations have an enterprise-wide unified data strategy that connects both AI ... re trying to solve and the use cases that will create the maximum business impact, rather than ...

If an incident response plan is successfully integrated within the disaster recovery plan, organizations will be able to ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions. This data can include customer interactions, behaviors and preferences all of which can be used ...

In this e-guide, find out what it takes to build up a strong data privacy practice in your organisation, the differences between data protection and data privacy, as well as how cyber security and ...

Life sciences brand teams must challenge themselves to refine their tactics in ways that create a commercialisation strategy that impactfully engages and informs HCPs. Using advanced data ...