As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is looking to ‘cultural crossovers’ for long-term success.

Love it or hate it, Jaguar seems determined to make us pay attention. All we’re given for now is a cropped view of the rear and the sides. The first thing you’ll likely notice is the complete ...

Bugatti also worked with Michelin to develop a set of Pilot Sport Cup 2 tires for use on the Chiron Super Sport 300+. Bugatti said Michelin tested the tires up to 317 mph in the U.S., but didn't ...

Building developer Binghatti say the 128-cap ex-Barcelona striker has snapped up one of the so-called Sky Mansions in the exclusive Bugatti Residences block. Naturally, there's a private swimming ...

Binghatti announced that Brazilian footballer Neymar Jr. purchased a luxury apartment at its Bugatti Residences project. The $55 million (200 million dirhams) apartment offers a range of high-end ...

The BOC stated that there were no records of these cars entering the country. The blue Bugatti Chiron Super Sport with the plate number NIM 5448 is registered under the name Thu Thrang Nguyen. This ...

Brazilian soccer star Neymar has snapped up an AED 200 million (US$54.45 million) penthouse in Dubai’s Bugatti Residences, according to the building’s developer Binghatti. Neymar ...

To be auctioned off is a used 2017 blue Bugatti Chiron with a floor price of P312.39 million and a bond of P15.62 million. The BOC will also sell a used 2019 red Bugatti Chiron with a floor price ...

Bureau of Customs is holding a public auction through sealed bidding for the two Bugatti Chirons seized earlier ... If you want a blue one, the 2017 model Chiron has a floor price of PHP ...

The starting bid for the red Bugatti Chiron is P334,238,820, while the blue Bugatti Chiron will begin at P312,390,878. The auction will be conducted through sealed bidding. BOC spokesperson and ...

The Mistral marks the end of an era for Bugatti. As the brand brought the lifecycle of the Chiron to a close ... 254-mph record set by the Veyron Grand Sport Vitesse in 2013.