But the color of the year is a big deal for us,” one says. Inside, everything is smooth and brown and smells vaguely like a spa. Waiters stand in the entry with trays of espresso martinis before a hall of products arranged in pop-up stalls,

The 2025 hue is an "evocative soft brown" that was selected to suggest the rich flavor of a piece of chocolate or a cup of hot coffee

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the global color specialist said Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”

When Pantone shows me its 2025 Color of the Year, the first thing I see is Skims. Then Fear of God sweatsuits. Yeezy. All flavor of taupe-adjacent Nike. The new Beats by Dre. But the official name?

Introducing Pantone’s Color of the Year 2025, Mocha Mousse! Pantone, the global color authority and provider of professional color language standards, announced the warm, brown-hued color on Dec. 5, and it aligns perfectly with the brown trend that has taken over fashion,

On Thursday, Pantone announced its 2025 color of the year: Mocha Mousse. Far softer than the “ Brat” green that dominated 2024, the shade is a nougaty brown that reminded Styles staff members of everything from luxury knitwear to swamp water.

Pantone's Color of the Year program started in 1999 when Cerulean blue was announced as Color of the Year for 2000. See all 28 inspiring selections to date.

With the popularity of "quiet luxury" and the mainstream return of minimalism, designers have gradually courted color neutrality over the past few seasons. The light brown shade e