Among the wide range of options - from Brazilian blowouts to Japanese straightening - keratin treatments are stealing the ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...

It’s the social media trend creating serious buzz. So we asked our Beauty Ed to decode the craze that has everyone clicking.

So, to be on the safe side, she reckons it’s better avoid them. "There has been a study which looked at chemical relaxing treatments (not Brazilian or keratin treatments) and found no link between ...

Keratin treatments have become more popular over the years, with people across the hair texture spectrum opting for the treatment to smooth their hair. If you struggle with frizz or the weather ...

starting at $250 a treatment. According to Leticia Prado at BKT in Sydney, which offers its own version called Brazilian Keratin Nanoplasty (starting at $350), it’s a healthier alternative to ...

Heat styling, environmental stressors and chemical treatments can strip away the natural shine and softness of your hair, leaving it weak and prone to damage. Discover the best keratin hair serums ...