From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Among the wide range of options - from Brazilian blowouts to Japanese straightening - keratin treatments are stealing the ...

It’s the social media trend creating serious buzz. So we asked our Beauty Ed to decode the craze that has everyone clicking.

We dove deep into the technology behind volumizing hair products, learned about the history and chemistry behind ...

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...

So, to be on the safe side, she reckons it’s better avoid them. "There has been a study which looked at chemical relaxing treatments (not Brazilian or keratin treatments) and found no link between ...