The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

Levi's climate plan stands out because of its multipronged approach to addressing the company's environmental impacts.

Hello there! I'm Roman. I am an experienced digital marketing manager, passionate, creative and very results-oriented, with over 6 years of professional experience in the areas of: B2B digital marketi ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.

In today’s digital world, branding is everything. It’s how businesses differentiate themselves, create lasting impressions, ...

Planning documents have revealed that a new McDonald's could soon open at a Nottinghamshire retail park. An application has ...

While digital platforms will continue to dominate, the most successful campaigns of 2025 will extend beyond the screen.

It’s long been the Glitter Strip, the Goldie, the tourist capital. But Melissa Donnelly has a new way of seeing our city.

Chesapeake-based Dollar Tree declared that they are ready to make certain modification in the middle of President-elect ...

Another plan is to develop a downtown banner program that includes parking banners, seasonal banners, city branding, and event banners on Pinellas and Tarpon avenues. Commissioners favored a focus ...