We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

Mobile prerogative When it comes to mobile, timing is everything. Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for ...

How do you craft a memorable elevator pitch that effectively communicates your personal brand? We asked seven business ...

When the COVID outbreak first started in the US, many companies and brands initially responded with messages of unity and themes such as “we’re in this together” or “we’re here for you.” The positive ...