increasing customer interest in purchasing Betty Crocker products. The Snackin' Cake mix, on the other hand, didn't call for eggs and was advertised as "so rich and moist, you don't need frosting." ...

People had feelings about it! Dozens of home bakers and even a product development scientist weighed in to not only ...

They said Betty Crocker Super Moist Devil's Food Cake Mix was "missing the chocolatey flavor" and was "bland and lackluster." ...

I placed a mixing bowl on a scale, and poured a 13.25-ounce Betty Crocker Super Moist Chocolate Fudge Cake Mix in. To my surprise (delight?), the mix weighed in at 13.9 ounces (not including the ...