PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
The pick is also great for sensitive skin—and it’s on sale for under $20.
When Laura Geller offers makeup tips for women over 40, we listen, no matter how many of her words of wisdom we already have ...
Applying makeup is not only a form of self-care that we love doing but it’s also a great confidence booster. Foundation ...
Don't let cold winter weather dim your skin's glow! Add a hydrating primer to look hydrated and fresh all season long.
Shop TODAY spoke with makeup artists and estheticians about what ingredients to look for in the best lipsticks for mature women, and they shared their go-to picks. A few editors on the Shop TODAY ...
Best for mature skin Not too matte but not too glowy, sheer to medium buildable coverage — this is the Goldilocks of foundations for dry skin. The reason it's a great pick for mature ...
When it comes to the best makeup tips for women over 40, we can count on Laura Geller. The 67-year-old makeup artist always has great beauty advice and product recommendations. The item she recommends ...
Tested & Reviewed The 13 Best Foundations for Mature Skin, Tested & Reviewed The 12 Best Body Scrubs That Made Our Skin So Soft, Tested and Reviewed The 14 Best Moisturizers for Acne-Prone Skin ...