Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

The best candle brands are based on our team's collective love for good candles and our own experiences. We look for sustainable practices and high quality materials, good throw (how well a scent ...

2024 breakout producer salute perhaps said it best in July, when they observed that “There’s so much happening in all corners of dance music, and I think we’re back in low-level golden era w ...

LOS ANGELES (CelebrityAccess) — Multi-faceted entertainment company Create Music Group announced it has acquired a 50% stake in the noted London-based dance label and music publisher ... key values ...

This year, I tested 60 celebrity beauty launches to find the best of the best. Brands tested include: Fenty Beauty (Rihanna), Rhode (Hailey Bieber), Rare Beauty (Selena Gomez), About Face (Halsey ...

However, in addition to her accomplishments vocally, the “1,2 Step” singer is also known for her killer dance moves: she’s won three Soul Train Awards in the Best Dance Performance category ...

The WNBA's success in 2024 has now been quantified and compared to other brands — and the results are staggering. Aug 30, 2024; Chicago, Illinois, USA; Indiana Fever guard Caitlin Clark (22 ...

FUMING Strictly fans have slammed the semi-final show and branded it a ‘fix’ after one of the show favourites was axed after the dance off ... always have to be the best, but if you enjoy ...

If you're anything like us, your Spotify Wrapped had a new entry this year: none other than Miss Addison Rae. The TikToker turned pop diva has had a seriously major year that has seen her become ...

IPL Brand Value Surge: 13% Growth to USD 12 Billion In a remarkable testament to its burgeoning status, there has been a commendable 13% growth in brand value, taking the total to a whopping USD ...