Content marketing is a pivotal aspect of an effective business strategy, but the approach varies significantly between Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors.

B2B or B2C? Which segment to place bets on? Where should the money go? These questions have confounded edtech firms for a long time now. But Srikanth Iyengar, CEO of upGrad Enterprise—the ...

Here’s why B2B sellers without a solid e-commerce play are asking for trouble—and how they can raise their game.

In the world of branding, B2B and B2C operate like two sides of the same coin, each with its distinct vibe. Consumer brands go for the spotlight, while B2B brands focus on trust, expertise ...

With the UAE’s e-commerce sector projected to grow from Dh27.5 billion in 2023 to Dh48.8 billion by 2028, the opportunity for ...

Expedia stock remains up by about 24% year-to-date, in line with the S&P 500 which remains up by a similar 24% this year.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

B2B marketing or business market marketing is an intentional course that involves the marketing of a product or service between businesses. While B2C market targeting deals directly with individuals ...

While B2B may have a (deserved?) reputation for being slower to evolve or less innovative than B2C in the realm of marketing, there is a wealth of exciting things happening on the cutting edge of B2B.

Flying in a Boeing simulator, piloting a light aircraft or paragliding, floating therapy, or indulging in wine, chocolate, or ...