Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...

Quantum supercomputing AI is changing marketing. Google's Willow is leading this change. It processes data very fast. This ...

Hyper-targeting your marketing might seem appealing. But, for our B2B focus week, Jack Morgan of Hallam explains why the ...

There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, ...

R unning a business today means navigating a competitive landscape where effective marketing, strategic planning, and strong ...

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Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to ...

The principle of “do less, but better” isn’t just a creative ideal; it’s a business strategy. By focusing on fewer, better ideas, B2B brands can achieve greater impact with fewer resources. It’s about ...

Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...