On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

If you're looking for B2B marketing predictions, Hannah Stringer breaks down everything from the future of AI to brand ...

2. Build An AI Roadmap: Based on this vision, a roadmap turns AI into a tool that works for each marketing priority. Focusing ...

How some social media management tools are marketed is a good example of B2B influencer marketing. Most top social media tools, such as Hootsuite and Buffer, have strong relationships with social ...

Marketing managers, including professionals shifting from B2C environments, seeking the proven tools and frameworks to create and execute strategic B2B marketing plans that support organizational ...

B2B marketing requires a different approach that considers longer sales cycles, multiple decision-makers, and diverse ...

LinkedIn has rolled out new tools and features to support B2B marketers in leveraging video ... director, LinkedIn Marketing Solutions, India, said. The study also found that 72% of Indian B2B ...

Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Absolutely. But what will that look like? Today’s B2B marketing is still far too manual and lacking in deep data analysis. AI tools can pour through vast amounts of data rapidly, analyze ...

The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, ...