A conceptual artwork by Maurizio Cattelan, “Comedian,” is just a fruit-stand banana taped on the wall. But 7 bidders were biting. It went to a crypto entrepreneur.

Comedian,” by Italian artist Maurizio Cattelan, was a phenomenon when it debuted in 2019 at Art Basel Miami Beach, as festivalgoers tried to make out whether the single yellow piece of fruit affixed to a white wall with silver duct tape was a joke or cheeky commentary on questionable standards among art collectors.

Crypto entrepreneur Justin Sun ate the pricey snack at a news conference where guests were given bananas and duct tape to create their own versions.