Hello Kitty is now 50: How did the Japanese cat become a global icon?
Hello Kitty, an adorable icon from Japan, has turned 50. To mark the 50th year of the iconic character, celebratory events ...
Shillong Times4 天
Hello Kitty at 50: A success story of simplicity and cuteness
Hello Kitty doesn’t look her age. And despite recently turning 50, she is showing no signs of slowing down. In 2025, the Japanese character – worth around US$4 billion (£3.1 billion) a year to the ...
Domestic5 天
Hello Kitty Turns 50: Story Behind The Iconic Japanese Character
Iconic character Hello Kitty turned 50 in 2024. The story of how the Japanese brand Sanrio created and marketed her is simple ...
Hello Kitty 'Kawai-ness' Turns 50: How A Japanese Cat Icon Became Global Sensation Worth 80 ...
Hello Kitty, the adorable Japanese icon, has transformed from a simple design into a billion-dollar empire. With a strong ...
Armed robbery in Revesby7 天
Hello Kitty at 50: Japan's Cute Icon Triumphs
Hello Kitty doesn't look her age. And despite recently turning 50 , she is showing no signs of slowing down.Author Sameer Hosany Professor of ...
Sydney Morning Herald21 天
How Hello Kitty became bigger than Star Wars and Harry Potter
After a decline in the brand in the late 1980s, Sanrio shifted its strategy to appeal to a wider age group, including adults – helping her become the international face of kawaii, the Japanese ...
Business Times21 天
Hello Kitty’s looking pretty at 50 – and worth more than ever
In the early 2000s, kawaii was omnipresent but still little understood overseas ... Nonetheless, they are increasingly contributing, along with the likes of Aggretsuko, the long-suffering ...
Campaign Asia28 天
Of fandom, kawaii, and marketing: Hello Kitty turns 50
The kawaii cash flow Yousuke Ozawa, creative director at UltraSuperNew Tokyo ... Effort is anathema for its blob -ike personality; its cold, deadpan one-liners reflect the harsh realities of modern ...