a company marketing a calcium antagonist through a specialist cardiology journal. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a common ...

This beverage is said to combine “ancient wisdom with modern science”. Further proof humble tap water needs some new PR.

Have no fear—affinity diagrams are here to save you from getting overwhelmed by the sheer volume of data you’ve gathered. They’ll help you navigate through and organize your data in an incredibly ...

Millennials have long dominated as a target demographic, and brands have oriented their marketing strategies to appeal to ...

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Merrick Watts and Ed Stening’s Posca Hydrate has appointed AFFINITY as its advisory and media agency partner, following a competitive pitch process.Described as “the original sports drink of the ...

Here are the music marketing strategies to leave in 2024—and what you can do instead to position yourself for success in 2025 ...

Previously serving as SVP, divisional manager for the Western U.S., Scott's primary focus as Executive Vice President will be to recruit high-performing loan officers and elevate Guaranteed Rate ...