A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

The agency, which later merged with Ogilvy & Mather, would produce some of the best-known campaigns in advertising history. 1929: "Guinness is Good for You" Through much of the 20th century ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

A look back at advertising that echoes social concerns: from “Ghabraye nahi, Hume khuch nahi chahiye” to “Badal Life ki Raftaar”. What happened when 'Hamara Bajaj' was pitched to Rahul Bajaj?

While the tactics used to market prescription drugs may be controversial, today’s advertising efforts are a far cry from the outlandish claims made in the early days of the pharma industry.