This will be the third stint with Liverpool wearing Adidas, originally doing so in the 1980s and 1990s, finishing in Robbie Fowler‘s heyday in 1996. With designs for next season’s home shirt ...

68% at Nike and 58% at Adidas. And shoes are where these companies differentiate themselves. It is more difficult to produce a T-shirt that stands out, notes Adam Cochrane of Deutsche Bank.