Footy fans roast the new Adelaide Crows logo AFL club is undertaking a major brand shake-up It's the footy club's first logo ...

Research from a company called ‘The Lab’, and work from ‘The Competitor’ agency, as well as the input of AFL experts went into the drafting of various logo options. Players as well as a ...

The AFL has today entered a 10-year strategic partnership with global sports and entertainment leader TGI Sport. The AFL and TGI will deliver fans a brand new at-match experience via new and ...

What has the AFL got to do with all of this? In November 2008 I received a letter inviting me to a dinner. The letterhead got my attention immediately. It had an intriguing combination of logos at its ...

Research from a company called ‘The Lab’, and work from ‘The Competitor’ agency, as well as the input of AFL experts went into the drafting of various logo options. Players as well as a ...

Don't miss out on the headlines from AFL. Followed categories will be added to My News. The expansion AFL club teased the rebrand earlier this week before finally unveiling their new look on ...