Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

Our weekly roundup of the latest appointments and account wins from Innocean India, C Com Digital, Hisense India and many ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...