Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

Articles written by Prashant Verma ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient ...

BU, India sub-continent, Haleon, outlined the initiative’s vision, stating, "In India, access to quality healthcare is often ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for ...