With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

Articles written by Prashant Verma ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

In a country where nearly 60,000 children tragically lose their lives in road accidents every year, child car safety is a ...