Rich Communication Services (RCS) offer businesses a powerful way to connect with their audiences more effectively.

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business.

The principle of “do less, but better” isn’t just a creative ideal; it’s a business strategy. By focusing on fewer, better ideas, B2B brands can achieve greater impact with fewer resources. It’s about ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...