The Institute of Advertising Practitioners in Ireland (IAPI) has announced that Mary O’Sullivan is taking on the job of director of international markets at Ad Net Zero, while continuing in her role ...

Core and Forsman & Bodenfors Dublin were among the awards winners at the 2024 Effie Awards Europe. Over 160 industry professionals gave their time and insight to identify the most effective work of ...

Sky Media has launched AdVance, a cross platform service allowing advertisers to connect audiences across screens so that they get to see the right ad, at the right time, in the best sequence.

Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving ...

TikTok Shop has partnered with Guaranteed Irish to opened exclusively for business and shoppers in Ireland. The app brings shoppable videos and live purchasing directly to For You feeds, giving local ...

The famous lyric, “the boys of the NYPD choir were singing Galway Bay,” from The Pogues’ Christmas classic ‘Fairytale of New York’, has long been an iconic line. The only catch? There was no NYPD ...

A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the ...

Red C Research won the grand prix at the 16th annual Marketing Society research excellence awards award for its work with the Irish League of Credit Unions. The research agency, which is part of the ...