What Yeti gets right The brand has come to define ... save your wallet and your strength and grab a Coleman Performance or an Igloo Max Cold instead. But if you're slinging your coolers out ...

Black Friday isn't just for tech savants. It's also an excellent opportunity for outdoors enthusiasts to stock up on Yeti coolers, Coleman camping tents, and tons of hiking gear—often at their ...

But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing.