Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

Not so. You do need someone who can write well, but he or she may need to manage a copywriter or a team of writers. Content managers must be well rounded and self-running: They might have writing ...

It took me a while to realize this about my own approach to Web page writing, but I have two different ways of writing. Here they are... First approach: I write the page as if I were writing a letter ...

Also, avoid writing “click here” as your ... is the phrase that appears in the top of the web browser bar while a user views a page. Search engines weigh page titles heavily when determining search ...

These guidelines based on industry benchmarks to help you write compelling content that visitors will actually read, and ultimately take the action you want them to take during the precious moments ...

If you want to break into freelance writing, here are some tips on how to start freelancing and build your portfolio from a ...