This week in branding news, Cheerios bulked up ... way while relying on the viewer’s eye to complete its shapes. The whole thing has a glitchy cool factor. In an interview with Fast Company ...

including whole grains and protein. General Mills’ 83-year-old Cheerios brand, which has adapted to changing trends for decades, is looking for its latest way to keep up. “Starting the day ...

Aldi's Millville brand makes some pretty tasty knock-off cereals based on mainstream brands, but this one in particular ...