Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

re)Covering the Iconic'' is a series of posters using ''Jet'' magazine covers and Wheaties cereal boxes to celebrate prominent Black figures from Pennsylvania history. (Emma Lee/WHYY) From Philly and ...

Why? Because the creation of Wheaties was an accident. The "Breakfast of Champions" only exists because a worker at the Washburn Crosby Company, now known as General Mills, got a bit sloppy on the ...