Smith, 28, was named as a so-called 'Weet-bix Kid' in late 2015 alongside other Australian sports stars including footballer Tim Cahill and surfer Stephanie Gilmore - and was central to the cereal ...

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Reporter Samuel is cheering on 7-year-old Sava, as he swims, bikes, and runs his way through the Weet-Bix Kids TRYathlon, in honour of his late brother Kosta. The Sanitarium Weet-Bix Kids ...

A customer discovered a Weet-Bix that had a mysterious brown smear ... “I was about to serve it with salmon for my kids’ dinner and it was completely mouldy. I nearly vomited.” ...

But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold. The shop's owner has been told the cereal will only be released if a sticker is put over the Weetabix label.