One of Australia’s most iconic commercials, Victoria Bitter’s 1968 ‘Big Cold Beer’ ad, has notched an almighty honour after being added to the National Film and Sound Archive.

The 1968 Victoria Bitter ‘Big cold beer’ commercial has been added to the National Film & Sound Archive’s Sounds of Australia collection. The advertisement, with the voice of actor John ...

Mr Henderson said the VB 'Big cold beer' ad had been used with minimal changes for more than 50 years. "[It's] one of Australia's most well-known ads on TV and radio," he said. "With John Meillon ...

Picture: VB The ad was among several iconic Aussie soundtracks ... Bitter campaign is “perhaps Australia’s most iconic beer advertisement,” adding: “With his rich baritone and honest ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...

This approach isn’t an anomaly for Garage, though. It’s a part of the brand’s advertising strategy. In November, Garage Beer owner and president Andy Sauer was driving around the ...

The National Film and Sound Archives' 10 new additions to the Sounds of Australia registry include Chains by Tina Arena, the original Doctor Who theme, and an iconic ad for Victoria Bitter beer.

The Chiefs tight end missed his chance to sing with his brother in Garage Beer's latest ad — but that didn't stop him from trying! Garage Beer/Instagram ‘Tis the season of caroling ...

Six ales, three lagers, and, surprisingly, one non-alcoholic beer were chosen by the Beverage Testing Institute (BevTest) as the Top Ten Beers of 2024. The selection featured five beers that also ...

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