Wetzel joins Tropical Smoothie Cafe from CKE Restaurants, and succeeds Charles Watson, who is stepping down after six years ...

Wetzel takes over from Charles Watson, who has stepped down after 16 years with the company and six years as its CEO.

Tropical Smoothie Cafe has been ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchise 500 for four consecutive years and continues to thoughtfully expand its menu with new ...

Since the start of last year, the chain opened over 300 new locations, of which 70% were opened by existing franchisees. Tropical Smoothie Cafe has also been expanding its menu. The addition of bowls ...

Here’s a roundup of current menu highlights and LTOs.

Tropical Smoothie Café has made some leadership changes at the top. The Atlanta-based chain on Monday named Max Wetzel CEO of the nearly 1,500-unit chain. He succeeds Charles Watson, who is stepping ...

Max Wetzel, who previously served as Papa John's COO and chief customer officer, brings extensive experience in franchise growth, brand development and customer engagement.

While Tropical Smoothie Cafe may be known for its smoothies, its mission in Owensboro extends far beyond the menu. With roots planted firmly in the community, the locally-owned franchise has made ...