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The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

Digital advertising has grown to become one of the most important forms of marketing worldwide. With exceedingly widespread digital content, and high internet penetration rates across the world ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

A man has been fined more than £800 for dropping a cigarette butt in public. Carl Smith, of New Addington, Croydon, appeared in court after he failed to pay a fine for littering in Bromley town ...

By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane - 4 days 20 hours ago By Ad Age Staff - 6 months ago ...

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many ...

ads for Virginia Slims (“You’ve Come A Long Way, Baby”), Salem (“It’s Natural’) and Chesterfield, Tareyton, Lucky Strike, Old Gold, Kool, Philip Morris and other cigarettes abounded.

Listen to Story The GoM has proposed tax changes for 148 items in total. The Group of Ministers (GoM) on GST rate rationalisation has proposed increasing the tax on products such as aerated beverages, ...

IN A step that would mark the first major restructuring of tax rates under the Goods and Services Tax (GST) seven years after its rollout, a special rate of 35 per cent could be carved out for demerit ...

The festive season is approaching and, much like last year, brands are releasing their Christmas ads early to kick off the excitement for the Golden Quarter. And there’s plenty more to come.

“Hundreds of illegal vaping and e-cigarette products, often marketed with bright packaging and ads targeting young people, are still readily available on the market despite lacking approval from ...