Soul music has merged with many other genres since its beginnings in the 50s, fusing with styles ranging from blues and jazz, to hip hop and R'n'B. It continues to offer inspiration to artists today.

Greta and Isaac wanted to make Northern Soul accessible ... be into the genre. "I always felt very excluded in traditional Northern Soul spaces, it's built off black and brown music ...

His soaring vocals and importance as a musician earned Cooke the nickname the King of Soul. He is cited as the inventor of the genre and credited with bringing gospel music to popular attention.