Mike Wesley, who spent 14 years in marketing positions at KFC, will help the casual chain amplify brand awareness and drive ...

In a competitive market like Australia, it can be challenging to stand out. As a business owner, manager, or marketer, you’ve ...

In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into the biggest Broadway adaptation of all time… and his plans to recapture the ...

Court documents are offering a window into what sparked the Competition Bureau's investigation into two of Canada's most ...

Digital marketing does wonders for businesses, boosting sales and engagement. Our guide outlines six compelling reasons why ...

has been promoting it online. The Jaguar brand is in the middle of a transition to going all-electric. “Copy Nothing,” ...

Garry Marshall movie collage poster. Marshall is in the center. Garry Marshall's Evanston ties run deep. The acclaimed writer, producer and director ...

Materials Science and Engineering is the most important subject you have never heard of. It brings together aspects of physics, chemistry, design, maths and even art. It underpins pretty much all the ...

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. The company last week ...

Or what they mean to viewers on an emotional level? Color psychology is a far‑reaching field of study and one that matters more than you may think when dealing with branding and marketing efforts. In ...

New in 2024! Access the AIA Materials Pledge By the Numbers report—tracking firm signatory progress on positive material specification. Materials have a critical impact on the health of people and the ...