Retailers and brands are becoming louder around promotions, while consumers are increasingly hunting down deals.

Mike Wesley, who spent 14 years in marketing positions at KFC, will help the casual chain amplify brand awareness and drive ...

In a competitive market like Australia, it can be challenging to stand out. As a business owner, manager, or marketer, you’ve ...

In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into the biggest Broadway adaptation of all time… and his plans to recapture the ...

Court documents are offering a window into what sparked the Competition Bureau's investigation into two of Canada's most ...

Digital marketing does wonders for businesses, boosting sales and engagement. Our guide outlines six compelling reasons why ...

has been promoting it online. The Jaguar brand is in the middle of a transition to going all-electric. “Copy Nothing,” ...

Garry Marshall movie collage poster. Marshall is in the center. Garry Marshall's Evanston ties run deep. The acclaimed writer, producer and director ...

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. The company last week ...

Researchers have created a new material that will be pivotal in making the next generation of high-power electronics faster, transparent and more efficient. Researchers at the University of ...

Odds are, you will be able to reach them easily on multiple platforms. Social media marketing harnesses the power of platforms such as Facebook, TikTok and Twitter to promote a brand and connect ...