Thus, it’s crucial you invest time and money into building buyer personas for your product that will inform your pricing strategy. "You can't just guess what your typical buyer looks like.

DXLG’s growth is suppressed by its inability to react to competitive actions and variable cost increases, over-reliance on ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Direct Line has announced the launch of three new motor insurance products on a comparison website.The products are being ...

The chain’s new store in Gaithersburg, Maryland, beckons customers with a modern atmosphere and plenty of value-focused ...

Robbie Marcus, an analyst from J.P. Morgan, maintained the Buy rating on Zimmer Biomet Holdings (ZBH – Research Report). The associated price ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model ... without authority Build on the strengths of your existing strategies and ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Fidelity Growth Strategies Fund earns an Above Average ... and sought to stay ahead of the competition with new products and aggressive pricing. These moves are made possible by the firm's strong ...

Aneesha Sherman, an analyst from Bernstein, maintained the Buy rating on Nike (NKE – Research Report). The associated price target remains the ...