The best makeup doesn't draw attention to itself — it draws attention to you, giving you a glow and an indefinable magic.

Not to spoil the ending for you, but Essence Lash Princess Mascara is absolutely worth the hype. I now see (with eyes framed by lush lashes) why it's the No. 1 bestselling mascara on Amazon.

Stewart loves this award-winning, highly-pigmented mascara (one of our best mascaras of the year) for lengthening and ...

If your current mascara lineup is underperforming, there’s one solution that won’t disappoint. Clinique High Impact Lash Line-Up 3-Piece Makeup Gift Set is a must-have trio that works together ...

Available in various formulas—such as waterproof, lengthening, volumizing, and curling—mascara is designed to create a dramatic or natural look, depending on the wearer’s preference. It typically ...

Whether you need a restock of your current favorite, or want to try something new, keep scrolling to check these viral mascaras out. If you’re looking to prime your lashes before you apply your ...

At the time, I was loyal to a mascara I had used since high school, but once Too Faced’s Better Than Sex instantly lifted, curled and enhanced my lashes in a few swipes, I was converted.

Mascara plays a vital role in enhancing the beauty of your lashes. With so many options available, choosing the right one can be challenging. This guide highlights some of the top waterproof and ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...