News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. News Uncategorized Ritson’s top marketing moments of 2024: Part 1 ...

Pricing is one of the most important and challenging decisions in marketing strategy. How you set and communicate your prices can affect your profitability, customer satisfaction, and competitive ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Price is one factor. However, price shouldn’t be your only consideration ... In addition, Pardot has spam filters to improve your email deliverability. Developing an effective email marketing strategy ...

In a conversation with BrandWagon Online, Aamer Bijli, head of marketing and innovation, PVR INOX Ltd., talks about the ...

The Role of AI in Tackling Churn to Protect Revenue Churn remains one of the most significant threats to revenue growth in ...

Unlike traditional fixed pricing, dynamic pricing strategies allow businesses to react swiftly to shifts in the market, helping them to stay competitive and maximize profits. For consumers ...

But you certainly don’t want to overspend your budget, and instead want to get the most value out of your marketing strategy at a reasonable price. Mobile app marketing costs usually consist of ...

Starting a restaurant is a dream for many aspiring entrepreneurs, but the journey from concept to successful establishment ...

Lidl, which has been making waves in the U.S. with its European-based model, is another supermarket that knows how to use ...

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

ZETA's AI-powered marketing platform and strategic partnerships, like Yahoo ConnectID, position it well in the evolving ...