Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

The first module of the course covers the fundamental analytical tools, theories, and conceptual frameworks needed for price strategy formulation. Basic principles from marketing, economics, and ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.

Learn how to boost your business's worth through company brand building and market differentiation. These 2 marketing ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...

'Tis the season for businesses to connect with customers and drive revenue. However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand ...