Why We Love It: We are heading into balm territory with this Plum Plump Hyaluronic Acid Lip Gloss, so for those of you looking for a deeply hydrating product with a little shine, this is it.

Finally, use a clear, glittery lip gloss to complete the look ... For the ultimate dark statement lip, start with a deep plum or burgundy lip liner and create a crisp shape on the lips, cleaning ...

says Jennings. When it comes to finding the right kind of plum lip, Lopez has one rule of thumb: “Experimenting with application is key to making the shade and finish feel personal and ...