So I finally decided to follow her instructions and get a jar of Jif — only to find that there was no recipe on the label, ...

Jif peanut butter is so "Jif'ing Good," you'd do anything for it ... There is nothing safe or comfortable about transforming a brand that has upheld one of the most wholesome images for ...

After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...